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Enterprises Are Changing Their Approach to AI as the ‘Hype Phase’ Subsides

Over the course of the last decade, corporate interest in AI investments has exploded, with Reuters reporting that global corporate investment into AI had reached over $1 trillion USD between 2021-2024.

Much of this corporate enthusiasm was caused by the success of various high-profile AI chatbots, most notably Open AI’s ChatGPT. Just two months after its launch in November 2022, the chatbot had reached 100 million users, which made it the fastest-growing consumer application in history.